Candidates for local office often struggle with how to craft messages that will resonate with their potential voters. The broad messages at the national level can help but also can drown out your campaign and leave voters in the dark about who you really are as a candidate and as a person. In this workshop, you will explore how to use the progressive narrative to craft positive messages that will not only resonate with voters but also will showcase your values as a candidate. You will be able to use your messages to give short speeches, develop candidate introductory flyers, add content to your website or Facebook page, and write effective and positive letters to the editor. This workshop is appropriate for all candidates, campaign managers, campaign volunteers, and anyone interested in developing a positive message that promotes an America that works for all of us.Workshop Goal
The goal of this workshop is to teach local candidates for office how to craft a solid and positive message will resonate with voters and earn their support.
Objectives
Participants will be able to:
- Understand the importance of relating a sound message to voters.
- Identify key elements of the Progressive Economic Narrative.
- Use a narrative template to craft a powerful message that resonates with voters.
- Identify ways to spread your political message and get others involved.
Agenda
IntroductionsWhat is Messaging
The New Hampshire Democratic Messaging Plan
Selecting Your Message
The Progressive Economic Narrative
Using the Progressive Narrative to Craft Your Message
Spreading Your Message
Open Discussion
Resources
Introduction
Visit the About Stan page on this site for some more information about Stan.Let's take a few minutes to meet each other as candidates, political leaders, and citizens.
- Why are you here?
- Why did you decide to run for office?
- What do you hope to gain from this workshop?
- What will you do with the information?
What is Messaging
Your message is the key through which you connect to your target audience. It defines your political platform and clarifies who you are as a person.
If you think messaging is not important, read the article by Lauren Windsor in the June 17 edition of the Nation, Exclusive: Inside the Koch Brothers' Secret Billionaire Summit, about the messaging machine supported by the Koch Brothers.
The New Hampshire Democratic Party Messaging Plan
The NH Democratic Party Platform, updated in 2016 is built around policies that promote the strength of our communities, the health of our families and a vibrant, growing economy, New Hampshire Democrats are committed to:- Education
- Health Care
- Housing
- Environment and Agriculture
- Public Safety
- Transportation and Infrastructure
- Energy
- Preserving the Safety Net for Our Most Vulnerable Citizens
- Retirement Security
- Honoring our Veterans
- Business Investment and Jobs
- Job Security
- Job Education and Training
- Keeping and attracting the Next Generation
- Rural Development
- Urban Development
- Voting Rights and Democracy
- First in the Nation Primary
- Working Together to Protect our Constitutional Freedom for All
- Fairness and Justice
- Fiscal Responsibility
The NHDP's Messaging directives are to coordinate the message so that everyone is messaging the same thing at the same time. The Press Secretary can help with any issues or questions. All communications and messaging should promote the messages that the NHDP are currently pushing out. Those messages will change according to developments that may occur within certain races.
This can be a good practice as it unifies the party, helps to clarify our positions, and allows for candidate reinforcement of the party platform.
Messages are crafted and voter numbers and statistics are used to plat strategies to get base and swing voters to go to the polls and vote for us.
These coordinated efforts tend to help Candidates at the Top of the Ticket. What about down ticket?
Running election campaigns by numbers alone, tends to promote persuading voters to "vote for" a candidate as opposed to assimilating people into our base supporters expanding our base supporters.
An effective candidate campaign has to be aimed at everyone, and everyone should be thought of as important, and their vote useful and appreciated. Local candidates must remain true to the ideals of the platform, and balance that with your individual ideals and ways in which those ideals can connect to your local voters and community. A strong message ties the ideals of national and state platform planks with the operational reality of your individual district's needs.
Selecting Your Message
Make sure you know what you are talking about and have the facts in your message. Choose your Common Democratic Value; do the research; select the proper Villian, and use your Progressive Economic Narrative Skills to craft your messages appropriately.Education
Find information on Reaching Higher NH. They are dedicated to supporting public education and fostering high standards that give our students the opportunity to prepare for college, for immediate careers, and for the challenges of life in 21st century New Hampshire.
The site includes an Education Bill Tracker that follows NH bills through the House or Senate.
NEA-NH is comprised of more than 17,000 educators. Their mission is to advocate for the children of New Hampshire and public school employees and to promote lifelong learning.
Economic Development
Robert Reich's website, RobertReich.org, has lots of information about our economic situation and how we could do better to decrease the income inequality in America.
The New Hampshire Division of Economic Development has resources for New Hampshire businesses looking to grow and prosper, as well as for businesses beyond our borders looking to expand or relocate.
Healthcare
Obamacare Facts is an independent site for Obamacare advice. Learn about Obamacare Facts, Myths, and Pros and Cons.
Environment
Once again, there are a variety of sources of information on the web that you can find. There are many aspects of the environment that are of concern, the controversial one right now is Climate Change.
NASA's site, Global Climate Change will give you some science, while National Geographic's Climate Change: Sorting Fact from Fiction, can provide some information in more common terms.
Money in Politics
Two good places to start would be OpenSecrets.org, from the Center for Responsive Politics and the Money in Politics section of Common Cause, the original Citizens lobbying group trying to hold power accountable to the people.
The Progressive Economic Narrative
Note: the PEN was part of Three Narrative Projects that were supported by the Roosevelt Institute, and funded by grants from several sources. The grant is over and websites are no longer active.Presentation
The goal of the Progressive Economic Narrative initiative of the US Action Education Fund is to develop and promote a common economic narrative that is used across the progressive movement, a powerful story that we are telling consistently through words and actions, in our communications and organizing.
The Progressive Economic Narrative is based on a simple strategy that underlines our beliefs and helps us tell our story so that others can relate.
- Problem - Name your Quest and include the key Values and the Villains who threaten them.
- Solution - include the quest and the heroes of the narrative.
- How We Get There - describe the course that the heroes should take to help get there.
- Call to Action - Describe the actions that heroes will take to achieve the quest.
People can only marshal anger and action about the crisis if they feel that at some basic level they understand it. Before we have a politics, or a broad call for reform, we must have some broadly shared understanding of what went wrong and who’s responsible.
The narrative determines our attitudes toward the actors and events of the crisis. It also identifies the structural problems thought suitable for legislative and regulatory remedy.
An America that Works for All of Us: Main Pillars of the Story
- Today working and middle class families are getting crushed while the wealthiest and most powerful interests are taking more and more.
- The American middle class is the engine of our economy, a great source of strength to our nation. We all do better when we all do better.
- A strong middle class doesn’t happen by accident – we create it with the decisions we make together, guided by our shared values.
- To build a strong middle class, we need our elected representatives to work for all Americans, not just the richest and most powerful.
- We are fighting together to take back our country, for an America that works for all of us: good jobs, strong communities, high-quality education, the opportunity for all of us to realize our full potential, with liberty and justice for all.
Key Concepts
Pay attention to the Talking Points that are given in the details
1. Connect with our Economic Problem
Today the middle class is getting crushed and closed off. Working and middle class families are struggling, while the richest get richer at the expense of the rest of us.
Talking Points
The people who wrecked our economy should be paying for it, not profiting from it.
We stand with working families and the small businesses that create two-thirds of American jobs. They stand with the Wall St. speculators and CEOs who cut our wages, crashed our economy and shipped our jobs overseas.
Most of us don't expect to be rich or famous, but we do expect to earn a decent living and good American benefits for a hard day’s work.
2. What a Successful Economy Looks Like
Our middle class is the engine of the economy.
Talking Points
Americans should be working their way into the middle class, not falling out of it.
It's time we started expanding opportunity and stopped shrinking the middle class.
Our economy doesn't work if Americans aren't working.
It's time America worked again for people who work for a living.
3. Role of Our Government & Business in the Economy
The middle class does not prosper by accident.
Talking Points
Our economy isn’t something that happens to us. It’s something we make, together.
The great American middle class didn't just happen. It was built, brick by brick.
It was built by soldiers returning from war and a government that took seriously our obligation to them, by giving them a shot at a college education. It was built by businesses that hired American workers and valued a well-educated American work force. And it was built by labor—by the hard work of our parents and grandparents and the strength in numbers that came from unions that represented them.
4. Our Political Problem
Our political system has been captured by the rich and powerful and corrupted by big money politics.
Talking Points.
We won’t have a government that works for all of us until we take elections away from the rich and powerful and put our democracy back in the hands of ordinary Americans.
Our government should ensure opportunity for every American family, not just those with the most money.
When corporate lobbyists have the ear of our leaders, the voices of ordinary Americans aren't going to get heard.
When our elected officials are voting on a bill, they should consult their conscience and their constituents, not their campaign contributors.
It's time we returned to a government by and for the people, not bought and paid for by CEO campaign contributors.
It's no wonder Washington is broken: it is full of corporate lobbyists who are trying to break it.
Freedom isn't the right to buy your own member of Congress.
5. The Call to Action
We are fighting together for an America that works for all of us.
Talking Points.
If we stand together, we can put elections back in the hands of ordinary Americans.
We will make the people who got rich wrecking our economy pay to repair it and be sure that they are never put at the wheel again.
It’s up to working families like us to demand an end to NAFTA-style trade deals and instead start making things in America again.
We will end the tax breaks for millionaires and companies that ship jobs overseas, and instead invest in businesses that will create good jobs at home, strong schools and college opportunity for our children and shore up Medicare for our parents and for future generations.
Using The Progressive Narrative to Craft Your Message
Notes for Local CandidatesThe idea of the narrative is broad enough to apply to both national and local issues.
The goal is to apply the key concepts to local issues that effect your local economy and the economic success of your constituent area.
The Key Concepts apply as you consider these questions
- What are the economic problems in your locality?
- What does a successful economy look like in your locality?
- What is the role of government in your locality?
- What are the political problem in your locality?
- What calls to action does your locality need?
Three Activities
Now that you better understand how to frame a powerful message, let's practice writing one. Here is a worksheet that you can use to guide you through a writing exercise. It's easier than it looks!
Activity 1
Use the Applying PEN to Your Issue worksheet to help you define your narrative. Briefly answer the questions to help you define your issue clearly so you can use it later in other ways.
Remember: Select an issue that applies to the area covered by your intended office. Stay close to your voters.
What is Your Quest?
What are Key Values?
Be sure to consider (among others): freedom, opportunity, responsibility and cooperation.
The Problem
Working families and the middle class are getting crushed… Include villains and their threats.
The Solution
Working families and the middle class are the engines of the economy… Includes the quest and the heroes who are undertaking the quest.
How We Get There
In this section, be sure that when you describe how we get there, the impact is clear on your heroes’ lives.
We build a strong middle class by decisions we make together….
Call to Action
What actions will heroes take to achieve their quest in honor of their values. Be sure that all three elements: heroes, quest and values are in this ending. You can also include the villains who are being vanquished.
We’re all in this together…
Activity 2
PEN - Writing a Short Speech on an Issue
This worksheet is a guide to writing a short speech on an issue, within the frame of part of An America that works for All of Us. Use this outline and fill in the blanks.
Good morning. My name is ___________________. Today I want to talk to you about how we build an America and a New Hampshire that works for all of us, not just the _______________________ (choose a contrasting ‘villain’ that appropriate for your issue.)
Today, we see that New Hampshire’s working families and middle class are getting squeezed/crushed (your choice).
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
(Write 1-2 sentences that fills in on how this relates to your issue. )
But this is no accident. _____________________________________________________
________________________________________________________________________
(Identify the ‘villain’ that is responsible and what they do that is bad).
It doesn't have to be this way. Together we can create a New Hampshire that works for
all of us. That’s why we must work together to _________________________________
________________________________________________________________________
(State your quest and a value(s) it will achieve. Example is: provide great neighborhood
public schools where every child has the opportunity to learn and be prepared for
college, career and life. Examples of values are: opportunity; security; freedom; strong
communities.)
You know, working people and the middle class are the engines of our economy. When we have good jobs, can educate our children, shop in our neighborhoods. When we can afford health care and retire in security, we drive our economy forward. We’ll bolster working families and build a strong middle-class, by decisions we make together. If we are to achieve _____________________________________________
___________________________________________________ (reiterate the quest – can
be more shorthand) we need to decide to: _____________________________________
________________________________________________________________________
(Give your specific policy solution).
It’s up to us to hold our elected officials accountable for standing up for working people
and the middle class, not ______________________________________________
(name the ‘villains’ again). We can assure that all of us
_______________________________________________________________________.
(Restate a values-based version of the quest).
This is what America is about. This is what New Hampshire is about. We can do this
together. We can build an America, a New Hampshire, that works for all of us.
Get the Short Speech Worksheet from PEN.
Activity 3
Use the Writing a Short Candidate Speech worksheet to write a candidate introduction.
Activity 1
Use the Applying PEN to Your Issue worksheet to help you define your narrative. Briefly answer the questions to help you define your issue clearly so you can use it later in other ways.
Remember: Select an issue that applies to the area covered by your intended office. Stay close to your voters.
What is Your Quest?
What are Key Values?
Be sure to consider (among others): freedom, opportunity, responsibility and cooperation.
The Problem
Working families and the middle class are getting crushed… Include villains and their threats.
The Solution
Working families and the middle class are the engines of the economy… Includes the quest and the heroes who are undertaking the quest.
How We Get There
In this section, be sure that when you describe how we get there, the impact is clear on your heroes’ lives.
We build a strong middle class by decisions we make together….
Call to Action
What actions will heroes take to achieve their quest in honor of their values. Be sure that all three elements: heroes, quest and values are in this ending. You can also include the villains who are being vanquished.
We’re all in this together…
Activity 2
PEN - Writing a Short Speech on an Issue
This worksheet is a guide to writing a short speech on an issue, within the frame of part of An America that works for All of Us. Use this outline and fill in the blanks.
Good morning. My name is ___________________. Today I want to talk to you about how we build an America and a New Hampshire that works for all of us, not just the _______________________ (choose a contrasting ‘villain’ that appropriate for your issue.)
Today, we see that New Hampshire’s working families and middle class are getting squeezed/crushed (your choice).
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
(Write 1-2 sentences that fills in on how this relates to your issue. )
But this is no accident. _____________________________________________________
________________________________________________________________________
(Identify the ‘villain’ that is responsible and what they do that is bad).
It doesn't have to be this way. Together we can create a New Hampshire that works for
all of us. That’s why we must work together to _________________________________
________________________________________________________________________
(State your quest and a value(s) it will achieve. Example is: provide great neighborhood
public schools where every child has the opportunity to learn and be prepared for
college, career and life. Examples of values are: opportunity; security; freedom; strong
communities.)
You know, working people and the middle class are the engines of our economy. When we have good jobs, can educate our children, shop in our neighborhoods. When we can afford health care and retire in security, we drive our economy forward. We’ll bolster working families and build a strong middle-class, by decisions we make together. If we are to achieve _____________________________________________
___________________________________________________ (reiterate the quest – can
be more shorthand) we need to decide to: _____________________________________
________________________________________________________________________
(Give your specific policy solution).
It’s up to us to hold our elected officials accountable for standing up for working people
and the middle class, not ______________________________________________
(name the ‘villains’ again). We can assure that all of us
_______________________________________________________________________.
(Restate a values-based version of the quest).
This is what America is about. This is what New Hampshire is about. We can do this
together. We can build an America, a New Hampshire, that works for all of us.
Activity 3
Use the Writing a Short Candidate Speech worksheet to write a candidate introduction.
All the materials and training documents are available on the PEN Training page on the Progressive Economic Narrative website. You are free to use them to create your own personal narratives to advance your campaign.
Spreading Your Message
Go On Offense
Take your message and put it out there without shame. Don't wait to rebut other messages. Write your own narrative and drive the conversation.
Rinse and Repeat
Develop a clear phrase that represents what you want to say in the best light and simplest terms possible. Then use that phrase over and over again as often as possible to drive understanding.
There’s an Invention Called Video
A picture is worth a thousand words. Take your flat written narrative and produce a video filled with sights and sounds.
Feed the Narrative
Once you control the issue. Keep that issue in the forefront of your message.
Make it Personal
Facts and data and graphs are cold and emotionless things. Use personal stories as often as you can to provide examples of how your ideas will work, or why they are necessary.
Keep it Stupidly Simple
Don't confuse the issue with an abundance of complicated language that can be manipulated by the other side.
You Get the Legislation or You Get the Issue
The most powerful weapon is the value of the issue. If you have right on your side, you can easily defend your position. Use the issue to your advantage when you have right on your side.
Don’t Use the Other Side’s Labels
The other side uses labels or catch phrases that are meant to focus issues from their point of view. Don’t fall into the trap of letting them define the issues, drawing attention to their message. Craft your own message narrative and focus on it.
Local Town/City Democratic Committees
The first thing you should do when you decide to run for office is to contact your local Town/City Democratic Committee Chair. Many Democrats are not active in their local committees and can often forget they are present. Many committees are active and are looking projects and candidates to support. If you are not in contact with your local committee, take steps to get them involved.
Find your Town Committee contact on the NHDP Counties and Towns page.
Letters to the Editor
For local and grass roots campaigns, this remains one of the strongest ways to reach a variety of constituents in an open, yet non-threatening way.
Simple format for a Letter to the Editor
The Farmington Dems posted an article, How to Write an Effective Letter to the Editor, that featured a video by John White of Wolfeboro and includes this brief outline for writing an effective letter.
State Your Position.
State it in the positive, do not define your case in the other side's terms. Don't ever mention the other side's points at all. Just talk about your points.
Explain Your Position.
Set out your reasons for supporting your point of view. State them clearly from your point of view. Make it as personal as you can.
Support Your Position.
Again, don't repeat the other side's argument, just support your own with as much evidence as you have. Don't be argumentative with the other side, just provide solid evidence to support your points. Verify your facts. The editor will verify, so don't get caught in a lie or misstatement. If you can't verify, don't mention it. Let the other side do the lying.
Repeat Your Position.
State the position again, with a summary of your strongest argument and supporting evidence. You want to end on a positive note with a powerful statement.
You're Done!
Send it off. Email is best. The NHDP has contact information for every newspaper in New Hampshire on its website.
Watch John White speak to the Rochester Democrats in 2012 on Writing Letters to the Editor.
Canvassing remains one of the most popular forms of campaigning. It is time consuming and reaches one voter at a time, but it does make direct personal contact with your voters and give you the opportunity to spread your message.
Review the 7 Myths About Door to Door Canvassing from Voter Gravity for some interesting information about canvassing.
Phone Banks
Review 5 Reasons Every Campaign Needs an In-House Phone Bank from Local Victory Your Guide to Winning Elections
In 1999, Gerber and Green published their first paper presenting a rigorously controlled experiment that produced a substantial turnout boost from canvassing in a New Haven municipal election. Since then Gerber, Green, and other political scientists have conducted a program that verified those results, and tested what techniques are most effective.
from - Canvassing on Wikipedia
Social Media
Don't ignore it. Use it. Or find someone who can use it for your campaign.
http://www.digitalshiksha.com/social-media-marketing-statistics-2016-info-graphic-on-why-use-facebook-google-plus-twitter/
What questions do you have?
What comments would you like to make?
What else do you need?
https://www.thenation.com/article/exclusive-behind-koch-brothers-secret-billionaire-summit/
Inside the Koch Brothers' Toxic Empire in Rolling Stone
http://www.rollingstone.com/politics/news/inside-the-koch-brothers-toxic-empire-20140924
The NH Democratic Party Platform
http://nhdp.org/who-we-are/our-platform/
NHDP Counties and Towns Page http://nhdp.org/counties-towns/
Progressive Narrative Mapping by Richard Kirsch, Roosevelt Institute Fellow
http://rooseveltinstitute.org/sites/all/files/narrativemapping.pdf
The Progressive Narrative on SlideShare http://www.slideshare.net/usaction/progressive-economic-narrative
Key Concepts of the Progressive Economic Narrative http://www.usactioneducationfund.org/files/2012/07/Progressive-Economic-Narrative.doc_.pdf
Progressive Economic Narrative Training Page http://www.usactioneducationfund.org/pen/training/
American Values Project http://www.americanvaluesproject.net/
Progress Alliance of Washington http://www.washingtonprogress.org/
Progressive Economic Narrative http://www.usactioneducationfund.org/pen/
Merely Activating the Concept of Money Changes Personal and Interpersonal Behavior http://www.carlsonschool.umn.edu/assets/101518.pdf
Reaching Higher NH http://reachinghighernh.org/
Education Bill Tracker https://educationbillsnh.org/
NEA-NH http://neanh.org/
Robert Reich http://robertreich.org/
New Hampshrie Economic Development https://www.nheconomy.com/
Obamacare Facts http://obamacarefacts.com/obamacare-facts/
Digging Deeper
Read about these seven Messaging Maxims on Messaging Matters.
Read A Messaging Manifesto For Democrats on Messaging Matters.
Read The 4 Cornerstones of Your Nonprofit Message Platform on Getting Attention.
Local Town/City Democratic Committees
The first thing you should do when you decide to run for office is to contact your local Town/City Democratic Committee Chair. Many Democrats are not active in their local committees and can often forget they are present. Many committees are active and are looking projects and candidates to support. If you are not in contact with your local committee, take steps to get them involved.
Find your Town Committee contact on the NHDP Counties and Towns page.
Letters to the Editor
For local and grass roots campaigns, this remains one of the strongest ways to reach a variety of constituents in an open, yet non-threatening way.
Simple format for a Letter to the Editor
The Farmington Dems posted an article, How to Write an Effective Letter to the Editor, that featured a video by John White of Wolfeboro and includes this brief outline for writing an effective letter.
State Your Position.
State it in the positive, do not define your case in the other side's terms. Don't ever mention the other side's points at all. Just talk about your points.
Explain Your Position.
Set out your reasons for supporting your point of view. State them clearly from your point of view. Make it as personal as you can.
Support Your Position.
Again, don't repeat the other side's argument, just support your own with as much evidence as you have. Don't be argumentative with the other side, just provide solid evidence to support your points. Verify your facts. The editor will verify, so don't get caught in a lie or misstatement. If you can't verify, don't mention it. Let the other side do the lying.
Repeat Your Position.
State the position again, with a summary of your strongest argument and supporting evidence. You want to end on a positive note with a powerful statement.
You're Done!
Send it off. Email is best. The NHDP has contact information for every newspaper in New Hampshire on its website.
Watch John White speak to the Rochester Democrats in 2012 on Writing Letters to the Editor.
The Farmington Dems posted an article, How to Write an Effective Letter to the Editor, that featured the video and includes his brief outline for writing an effective letter.
Find how to Submit your Letter to the Editor to your local newspaper.
Door to Door CanvassingFind how to Submit your Letter to the Editor to your local newspaper.
Canvassing remains one of the most popular forms of campaigning. It is time consuming and reaches one voter at a time, but it does make direct personal contact with your voters and give you the opportunity to spread your message.
Review the 7 Myths About Door to Door Canvassing from Voter Gravity for some interesting information about canvassing.
- The closer to the script you stay, the better.
- It is illegal to knock on doors marked no soliciting.
- Doors marked no soliciting will be less receptive.
- It is difficult to canvass territory that has been recently canvassed by another campaign.
- Doors with dogs should be skipped.
- It is fine to drop literature on a mailbox.
- People don’t like it when you knock on their doors.
Get Out the Vote Research on Door to Door Canvassing from Yale University Institute for Social and Policy Studies.
Phone Banks
Review 5 Reasons Every Campaign Needs an In-House Phone Bank from Local Victory Your Guide to Winning Elections
- Follow-Up for Direct Mail
- Identifying your Base Voters
- Get Out The Vote
- Fundraising Calls
- Quick Response
In 1999, Gerber and Green published their first paper presenting a rigorously controlled experiment that produced a substantial turnout boost from canvassing in a New Haven municipal election. Since then Gerber, Green, and other political scientists have conducted a program that verified those results, and tested what techniques are most effective.
- Foot canvassing is the most effective contact method, increasing voter turnout by about 7 percentage points.
- Phone banking boosts voter turnout by 2.6 points.
- Other contact techniques such as direct mail, robocalls, and email have small to undetectable effects.
from - Canvassing on Wikipedia
Social Media
Relatively new to the campaign toolkit, social media is quickly becoming the most important way to spread your message. You can reach lots of folks at once. They can also pass along your message to others.
http://www.digitalshiksha.com/social-media-marketing-statistics-2016-info-graphic-on-why-use-facebook-google-plus-twitter/
Find out which social media outlet is used by the demographic you seek, and use it to your advantage.
Open Discussion
There is a lot of information out there and a lot has been shared in a short period of time. It can be overwhelming at times. Let's stop here and just take some time to talk.What questions do you have?
What comments would you like to make?
What else do you need?
Resources
Exclusive: Inside the Koch Brothers' Secret Billionaire Summit in The Nationhttps://www.thenation.com/article/exclusive-behind-koch-brothers-secret-billionaire-summit/
Inside the Koch Brothers' Toxic Empire in Rolling Stone
http://www.rollingstone.com/politics/news/inside-the-koch-brothers-toxic-empire-20140924
The NH Democratic Party Platform
http://nhdp.org/who-we-are/our-platform/
NHDP Counties and Towns Page http://nhdp.org/counties-towns/
Progressive Narrative Mapping by Richard Kirsch, Roosevelt Institute Fellow
http://rooseveltinstitute.org/sites/all/files/narrativemapping.pdf
The Progressive Narrative on SlideShare http://www.slideshare.net/usaction/progressive-economic-narrative
Key Concepts of the Progressive Economic Narrative http://www.usactioneducationfund.org/files/2012/07/Progressive-Economic-Narrative.doc_.pdf
Progressive Economic Narrative Training Page http://www.usactioneducationfund.org/pen/training/
American Values Project http://www.americanvaluesproject.net/
Progress Alliance of Washington http://www.washingtonprogress.org/
Progressive Economic Narrative http://www.usactioneducationfund.org/pen/
Merely Activating the Concept of Money Changes Personal and Interpersonal Behavior http://www.carlsonschool.umn.edu/assets/101518.pdf
Reaching Higher NH http://reachinghighernh.org/
Education Bill Tracker https://educationbillsnh.org/
NEA-NH http://neanh.org/
Robert Reich http://robertreich.org/
New Hampshrie Economic Development https://www.nheconomy.com/
Obamacare Facts http://obamacarefacts.com/obamacare-facts/
Obamacare Myths http://obamacarefacts.com/obamacare-myths/
Obamacare Pros and Cons http://obamacarefacts.com/obamacare-pros-and-cons/
Global Climate Change from NASA http://climate.nasa.gov/scientific-consensus/
Climate Change Myths: Sorting Fact from Fiction from National Geographic http://energyblog.nationalgeographic.com/2010/12/21/climate-change-myth/
OpenSecrets.org from the Center for Responsive Politics https://www.opensecrets.org/
Money in Politics from Common Cause http://www.commoncause.org/issues/money-in-politics/
Messaging Maxims on Messaging Matters http://messagingmatters.com/?s=maxim
A Messaging Manifesto for Democrats on Messaging Matters http://messagingmatters.com/2011/02/03/hello-world/#more-1
The 4 Cornerstones of Your Nonprofit Message Platform on Getting Attention http://gettingattention.org/articles/1875/message-development/nonprofit-message-platform.html
Writing Letters to the Editor - John White https://www.youtube.com/watch?v=mwuUPwVOJsU
Letter to the Editor on NHDP.org http://nhdp.org/get-involved/write-a-letter/
Climate Change Myths: Sorting Fact from Fiction from National Geographic http://energyblog.nationalgeographic.com/2010/12/21/climate-change-myth/
OpenSecrets.org from the Center for Responsive Politics https://www.opensecrets.org/
Money in Politics from Common Cause http://www.commoncause.org/issues/money-in-politics/
Messaging Maxims on Messaging Matters http://messagingmatters.com/?s=maxim
A Messaging Manifesto for Democrats on Messaging Matters http://messagingmatters.com/2011/02/03/hello-world/#more-1
The 4 Cornerstones of Your Nonprofit Message Platform on Getting Attention http://gettingattention.org/articles/1875/message-development/nonprofit-message-platform.html
How to Write an Effective Letter to the Editor on The Farmington NH Dems http://www.farmingtonnhdems.org/2012/03/video-how-to-write-effective-letter-to.html
Writing Letters to the Editor - John White https://www.youtube.com/watch?v=mwuUPwVOJsU
Letter to the Editor on NHDP.org http://nhdp.org/get-involved/write-a-letter/
7 Myths About Door to Door Canvassing on VoterGravity
http://votergravity.com/7-myths-door-door-canvassing/
Get Out the Vote Research on Door to Door Canvassing from Yale University Institute for Social and Policy Studies
http://gotv.research.yale.edu/?q=taxonomy/term/3
5 Reasons Every Campaign Needs an In-House Phone Bank on Local Victory Your Guide to Winning Elections
http://www.localvictory.com/grassroots/campaign-phone-bank.html
Canvassing on Wikipedia https://en.wikipedia.org/wiki/Canvassing
Creating a Cohesive Candidate Message that Attracts and Keeps Voters Slide Show on Google Drive https://docs.google.com/presentation/d/17JjWloviPTn6JXw0SG4voi_UDlLYBWdC1toUXEdvgpo/pub?start=false&loop=false&delayms=3000
Slide Show from the 2014 Training Workshop
This Workshop was delivered at:
Candidate Training Workshop 20166:30 - 8:15 PM
Thursday, September 1, 2016
Rochester Public Library, Rochester, NH
Candidate Training Workshop 2014
9:30 am to 12:30 pm
Saturday, 12 July 2014
Emma Ramsey Center, Milton, NH
Hi Stan
ReplyDeleteGreat presentation last week! While you were playing with the new pen, I asked Gene where I could find detailed talking points, similar to the ones that were used as example by US Action Education Fund. He said that all the links would provide talking points. However, I can't find points laid out like they were for the economic part of this presentation. How can I find that? Or does it involve research? There must be a centralized location where these talking points have been laid out by the party.