Monday, May 13, 2019

Digital and Social Media for the Reluctant User


Digital and social media are major sources of information and communication used effectively by progressives everywhere.  This round-table discussion will be an open forum for reluctant  users and those who don't know much about using social media to discuss their concerns and get some of their questions answered.  If you are not using social media in your organization or in your personal political advocacy, or are leery of using it for whatever reason, this is workshop is a must attend for you.  We'll discuss some of the concerns along with some strategies for beginners  who might want to start using social media.  This will be an informal conversation about the benefits of using  social media, not necessarily a tutorial on how to use it.   There  will be resources for your reference and contacts to help you make forward  progress in the digital age.

Goal

The goal of this workshop is to convince reluctant users that social media has many benefits for organizations that use it.  Social media use is a major way in which communication and information is spread in the Digital Age and will be an important factor in moving our progressive causes forward.

Note:  This workshop will not provide instruction on how to establish and set up user accounts for the wide variety of social media available, the main purpose is to provide reluctant users with inspiration to to start the journey into social media use with confidence.

Objectives

Social Media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing, and collaboration.
 
Participants will be able to:
  • identify some popular and common social media platforms and collaborative digital tools.
  • understand the basic uses of common social media platforms and collaborative digital tools.
  • identify benefits of using social media and collaborative tools to advance their progressive work.
  • connect with each other using common social media platforms and collaborative digital tools.
  • develop strategies for checking information on social media for accuracy.

Agenda

Introduction
Opening Discussion
Common Social Media Platforms
Digital Online Collaborative Tools
Digital Citizenship
Open Discussion
Resources

Introduction

Visit the About Stan page on this site for some more information about Stan.

Opening Discussion 

Let's take a few minutes to meet each other and see why we are here and what we hope to gain from this workshop.
  • Why are you here?  
  • What are you reluctant about?
  • What do you hope to gain from this workshop?
  • What will you do with the information?

 Tool: Padlet (www.padlet.com) to create a wall for sharing information and questions.  This tool can be used as a parking lot for questions or back-channeling.
At anytime after the workshop, you  can share a new tool you love, or post a comment about social media on the wall.  Better to use in real time (synchronous).
Open this wall on a separate browser tab.


Tips for Protecting Your Social Media Privacy from Norton
  1. Read the social media site’s terms
  2. Don’t share private information like your full name and address
  3. Be careful about posting photos on social media sites
  4. Adjust the social media platform’s privacy settings
  5. Know what types of personal data social media sites store and share
  6. Consider carefully what personal details you provide in your profile
  7. Be aware of privacy concerns in the news, like the Cambridge Analytica story
  8. Avoid social media site posting regrets
  9. Address your online privacy concerns - with someone 

"We no longer search for the news.  The news finds us."

 Watch this video:  How Do You Use Social Media? | 0-100



Social Media Revolution 2018




How Social Media is Shaping Our Political Future by Victoria Bonney at TEDxDirigo

Political campaigning in the digital age: Lucian Despoiu at TEDxBucharest - from 2014, but conceptually, it is still valid.

   

Common Social Media Platforms

Watch the video Social Media in Plain English on You Tube.



​Watch the video Social Networking in Plain English on You Tube




Take a look at some popular social networking sites on the web.

15 Most Popular Social Networking Sites from eBiz January 2019



from:  http://www.slideshare.net/Sociallyin/growing-your-social-media-in-2015

from: http://www.slideshare.net/webby2001/the-infinite-dial-2015


Most popular social networks worldwide as of January 2019


Top 15 Best Social Networking Sites & APPs | July 2022      http://www.ebizmba.com/articles/social-networking-websites

Social Media Trends for 2022 and Beyond      https://sproutsocial.com/insights/#i.12aei02ubefgiz



from https://wearesocial.com/blog/2017/01/digital-in-2017-global-overview


Look over the 11 Shocking New Social Media Statistics in America 
  1. Twitter users are 33% more likely to be Democrats
  2. The “Check-in” is the phenomenon that never happened
  3. Only 33% of Americans have ever followed a brand in social media
  4. 56% of Americans have a profile on a social networking site
  5. 55% of Americans 45-54 have a profile on a social networking site
  6. 22% of Americans use social networking sites several times per day
  7. Huge uptick in Facebook’s influence on purchase
  8. Facebook via mobile continues to be a major factor
  9. Facebook is the most addicting of the social networks
  10. Twitter will have an easier time making changes to its core service that Facebook does.
  11. 76% of Twitter users now post status updates
Some interesting facts emerge about social media use. Use the link to get the details on these statistics.


Watch Dos and Don'ts when using social networks on You Tube.



For more information on Social Media use, there are comprehensive guides on the web. Explore some of this information when you have a chance.

Social Media on Moz from Moz
This resource has 12 chapters and some neat infographics to help you get better acquainted with using a variety of social media platforms.

The Beginner's Guide to Social Media - Mashable
This resource compiles individual beginners guides to 5 popular social media tools.

Getting Started With Social Media: A Resource Guide - Social Media Examiner
This resource provides links to a wide range of social media tools and sites that focus on marketing strategies.

Social Networking Tools
Twitter
Social networking and microblogging service that enables users to send and read short 140-character text messages, called "tweets".
Hastags used to tag tweets to a particular subject so others can more easily follow them.
#NHProgressiveSummit

Pinterest
Visual Discovery tool to create and share collections (called “boards”) of visual bookmarks (called “Pins”) that are used to do things like plan trips and projects, organize events, or save articles and recipes.

Facebook
Set up social network of family and friends to share information.
Can also set up Facebook "pages" that people "like", for promoting organizations and events.
Private or Public Groups can also be set up, which work more like listservs.

Instagram
Instagram is a social networking app made for sharing photos and videos from a smartphone.  It is similar to Facebook or Twitter as users who create an Instagram account have a profile and a news feed.

Tumblr
Microblogging tool.  Post text, photos, links, music, videos.

Dlvr.it
A quicker way to share items and posts with several social media sites at once.  Not a social media site, but a way to post your content to several social media sites at once.
Duck Duck Go
The search engine that doesn't track you.  Blocks advertising trackers.  Keeps your search history private.


Digital Online Collaborative Tools

Productivity Tools
Productivity tools that allow for web based collaboration and sharing are useful.  Google provides free productivity tools that serve a wide range of purposes.  Together they are very powerful.
All you need is a Google profile and you can connect all your tools together with a single login.

Microsoft has a fee based similar tool called Microsoft Office 365.

Google has extensive tutorials and information on using Google Apps.
Google Apps Learning from Google

Gmail
Calendar
Drive
Sites
Blogger

The Teachers’ Google Toolkit Infographic

Using Google tools requires setting up a Google profile.  If you use Gmail, you already have a Google profile associated with your Gmail address.  You can also establish a Google profile with another email address and use the Google Suite of Applications.

Setting up a Google Account without a Gmail Address




Wikis
Wikis are web applications which allow users to add, modify, or delete content in collaboration with others.
The wiki can be used to develop websites or pages to be created that can be edited and shared with everyone or selected users.
Like Google Docs, but publishes directly on the web.
Like Blogs, but dos not identify individual content providers or a lead administrator.

Watch Wikis in Plain English from CommonCraft



PBWorks Wiki Hub - free and subscription based wiki sites.
You can set up a free PBWorks account/user profile, and create wikis.  PBWorks also offers other tools for use.  You can create websites that are wiki based.

Wikidot - free and subscription based wiki accounts.
It's simply a place to build wiki-based websites. Use it to publish content, share your documents, collaborate with friends or coworkers, create a place for your community!


Blogs
A blog, a shortened version of "web log" is a discussion or informational site on the web that contains discrete entries, called "posts", typically displayed with the most recent post appearing first.  You can use a blog format to create am informational website, as well as a collaborative site.

Watch Blogs in Plain English from CommonCraft


Blogs can also be used to create individualized websites that share news or information about specific organizations.

Blogger from Google
Login with your Google Account and set up a free blog at Blogger.

WordPress
Set up a WordPress account and create a free blog site online.


Digital Citizenship

There are a great many concerns about safety and security on the internet.
Read about Digital Citizenship and safety on the web from Mike Ribble, a technology expert and digital citizenship proponent..
Digital Citizenship from Common Sense Media also has great resources for learning about internet safety.
Netiquette is network etiquette, the do's and don'ts of online communication. Netiquette covers both common courtesy online and the informal "rules of the road" of cyberspace. Read The Core Rules of Netiquette excerpted from the book Netiquette by Virginia Shea.
Trolls are a common occurrence on Social Media.  For sound advice on dealing with trolls, read Dealing with Trolls: Don't Feed Them and Don't Be One on LinkedIn.

DigCitCommit.org
Digital citizenship is a critical skill for students of today and our leaders of tomorrow. These five competencies will shift the conversation from don'ts to do's.






Verifying Information
Snopes got its start in 1994, investigating urban legends, hoaxes, and folklore. Founder David Mikkelson, later joined by his wife, was publishing online before most people were connected to the internet. As demand for reliable fact checks grew, so did Snopes. Now it’s the oldest and largest fact-checking site online, widely regarded by journalists, folklorists, and readers as an invaluable research companion.

Example:
Did U.S. Presidential Candidate Joe Biden Say He Had ‘No Empathy’ for the Plight of Younger People?
https://www.snopes.com/fact-check/joe-biden-no-empathy/


Additional resources for Verification
Verification Junkie offers a growing directory of tools for verifying, fact checking and assessing the validity of eyewitness reports and user generated content online.  Tumbler site managed by Josh Stearns.

Top tips for verifying online information   International Journalists Network

A journalist's guide to verifying info on the web   International Journalists Network 

Uses for Social Media

Here are 20 ways to use social media for good.
  1. Use the social web to develop contacts within similar organizations in order to create awareness and transfer helpful information.
  2. You've got the facts, statistics, research, and institutional knowledge already, so provide this knowledge as content to share.
  3. Let the passion for your cause come out and highlight the stories that tug at heartstrings. Use pictures, videos, and a narrative to tell the human stories that inspire.
  4. Use your social presence to create new relationships and strengthen existing ones. Share updates about your programs, mission, and events to show donors how their funds are used.
  5. Coordinate your social media outreach with your events and promotions.
  6. Once you've created your campaign and call to action, make it easy for people to donate. Get the essentials (name, address, email, and payment info) and let them be on their way.
  7. Connect and develop relationships with social media leaders to further spread your message and have a supportive voice.
  8. Spread positive messages to gather interest. Sharing positive volunteer experiences might encourage others to learn more about you or share your message.
  9. Thank your community. Whether it's a donation, a comment on your blog or a helpful recommendation, it's important to acknowledge the kind gesture.
  10. Dissect your social media data to find insights that benefit your community. Use data to uncover areas in need and find ways to get involved.
  11. Promote your events. Attract a larger following by sharing your message on the social web.
  12. Share messages about others more than messages about yourself. Retweet other organizations' posts, share web content relevant to your industry and post kind words and questions.
  13. Use social media to uncover the language of your constituents. Use that knowledge to shape the content and messaging you use to communicate.
  14. Use social media to reveal data about your audience. This includes market demographics, relevant conversations, where they spend time on social media channels.
  15. Use social media to gather feedback via surveys and polls. Ask questions and crowdsource new ideas.
  16. Describe your social media objectives specific to the results you want. Go deeper than "increase brand awareness" to "increase brand awareness by 10% in the next six months via a targeted social media campaign."
  17. Ensure your social media goals are measurable. Having a specific objective will clearly show whether results were met.
  18. Set achievable social media goals. Your goal of 90% customer satisfaction may be plausible so consider what's feasible when setting your objectives.
  19. Ensure you have the resources for your social media plan. Get the tools and staff in place to meet your objectives.
  20. Get specific with your social media objectives with a time frame. This makes them real and tangible.
20 Ways to Use Social Media for Social Good   https://www.salesforce.com/blog/2014/01/20-ways-to-use-social-media-for-social-good.html

Articles for Review and Consideration

Social media activism: This is how you start a movement
In this article, we’ll walk you through how social media activism works, how it can impact your relationships with your customers and some best practices for weighing in on social media movements.
https://sproutsocial.com/insights/social-media-activism/

Americans think social media can help build movements, but can also be a distraction
Social media platforms are important for political and social activists. But while most Americans believe these platforms are an effective tool for raising awareness and creating sustained movements, majorities also believe they are a distraction and lull people into believing they are making a difference when they’re not, according to a new Pew Research Center survey.
https://www.pewresearch.org/fact-tank/2020/09/09/americans-think-social-media-can-help-build-movements-but-can-also-be-a-distraction/

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag
Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.
https://blog.hootsuite.com/social-media-activism/

How to Create a Social Media Marketing Strategy in 9 Easy Steps (Free Template)
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.
https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

What is a social media plan?
A social media plan helps an organization determine their target audience, the social networks to join, and the type of content to develop and share. It is a vital part of your overall marketing strategy. Once you have a plan outlined, you can get to work refining your content and cadence, analyzing follower engagement, and building deeper relationships with your audience.
https://www.aha.io/roadmapping/guide/marketing-plans/social-media-plan

Open Discussion 

There is a lot of information out there and a lot has been shared in a short period of time.  It can be overwhelming at times.    Let's stop here and just take some time to talk.

What other questions do you have?

What comments would you like to make?


Resources

Padlet Wall: Digital and Social Media for the Reluctant User
http://padlet.com/sjf/reluctantuser

Tips for Protecting Your Social Media Privacy
https://us.norton.com/internetsecurity-privacy-protecting-privacy-social-media.html

How Do You Use Social Media? | 0-100
https://youtu.be/HVQGYANFRsc

Social Media Revolution 2018
https://youtu.be/1qpcdywb6Hw

How Social Media is Shaping Our Political Future by Victoria Bonney at TEDxDirigo
https://youtu.be/9Kd99IIWJUw

Political campaigning in the digital age: Lucian Despoiu at TEDxBucharest
https://youtu.be/sTgOUL0iYW8

Social Media in Plain English - CommonCraft
https://www.youtube.com/watch?v=MpIOClX1jPE

​Social Networking in Plain English - CommonCraft
https://www.youtube.com/watch?v=6a_KF7TYKVc

15 Most Popular Social Networking Sites - eBiz

Learning to Love Linked In - Edison Research
http://www.edisonresearch.com/home/archives/2013/04/learning-to-love-linkedin.php#.U4tlHfldUxC

Dos and Don'ts when using social networks - Toshiba
https://youtu.be/bnnHagkIc5Q

Beginner's Guide to Social Media - Moz
http://moz.com/beginners-guide-to-social-media

The Beginner's Guide to Social Media - Mashable
http://mashable.com/2012/06/12/social-media-beginners-guide/

Getting Started With Social Media: A Resource Guide - Social Media Examiner
http://www.socialmediaexaminer.com/getting-started/

Twitter
https://twitter.com/

Pinterest
https://www.pinterest.com/

Instagram
https://www.instagram.com/

Google Apps Learning - Google
http://learn.googleapps.com/

Microsoft Office 365 - Wikipedia
http://en.wikipedia.org/wiki/Microsoft_Office_365

20 Google Tools for Every Student’s Digital Toolkit 
http://www.brilliant-insane.com/2014/12/20-google-tools-for-every-students-digital-toolkit.html

The Teachers’ Google Toolkit Infographic
http://elearninginfographics.com/teachers-google-toolkit-infographic/

Using Google Docs without a GMail Account - You Tube
https://www.youtube.com/watch?v=gJpkRbNto7E

Wikis in Plain English - CommonCraft
https://www.youtube.com/watch?v=-dnL00TdmLY

PBWorks Wiki Hub
http://www.pbworks.com/wikis.html

Wikidot
http://www.wikidot.com/

Blogs in Plain English - CommonCraft
https://www.youtube.com/watch?v=NN2I1pWXjXI

Digital Citizenship: Using Technology Appropriately - Mike Ribble
http://www.digitalcitizenship.net/

Digital Citizenship - Common Sense Media
https://www.commonsensemedia.org/blog/digital-citizenship

The Core Rules of Netiquette
http://www.albion.com/netiquette/corerules.html

Dealing with Trolls: Don't Feed Them and Don't Be One
https://www.linkedin.com/pulse/dealing-trolls-dont-feed-them-one-brigette-hyacinth

Snopes
https://www.snopes.com

Verification Junkie
https://verificationjunkie.com/

Top tips for verifying online information
https://ijnet.org/en/story/top-tips-verifying-online-information

A journalist's guide to verifying info on the web
https://ijnet.org/en/story/journalists-guide-verifying-info-web
This Workshop was delivered at:

Hillsborough County Democratic Committee
Saturday, 28 March 2020
Weare Library
10 Paige Memorial Ln, Weare, NH 03281

State Employees Association of New Hampshire
Employees Skill Share
Tuesday, 14 May 2019
Office-1-Conference Room C
SEA Office
207 N Main St, Concord, NH 03301, USA




NH Progressive Summit 2017: Embracing the Wave
Workshop #1:  11:00 am to 12:00 pm
Saturday, 17 June 2017
Manchester Community College, Manchester, NH

NH Progressive Summit 2014: Building the Progressive Movement
Workshop #3:  1:45 pm to 3:15 pm
Saturday, 7 June 2014
New England College, Henniker, NH

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